Time Tested Solutions For Keyword Research
How do you choose the right keywords for your blog posts?
Picking the right keywords is a vital step for search engine optimization (SEO) success. You may focus on increasing traffic, but capturing the right audience is an absolute necessity.
There are many techniques you can use. For example, think of the sub-niche strategy. If you write a post about backpacking in the Rocky Mountains, you can use sub-niche keywords, such as backpacking in the Rocky Mountains with dogs or backpacking in the Rocky Mountains in spring.
How do I choose the right keywords?
There are tools you can use to generate sub-niche ideas. Check them out if they can help improve your blog’s online presence and increase conversions.
Things to do to pick the best catchphrases
You can also use these strategies:
Analyze buyers’ thought process
Distinguish your target audience, and then put yourself in their shoes. Ask yourself this question: What phrases will I type into the search engine if I look for the product/services I offer? You may likewise get help from your friends, relatives, or even your flow clients. Ask their point of view on what phrases they would use.
Understand and make use of long-tail keywords
Long-tail keywords are more specific key phrases. They are also longer than your primary keywords, and they get less search traffic. However, they are the ones with high conversion values.
Long-tail keywords consist of three or more words. But for keywords to qualify as long-tail, they should have low search volume. A search volume of less than 500 is a good metric for a long keyword to be long-tail. Your research tools should be able to provide such data.
How do you choose the right keywords for your blog posts? Use Research Tools
Thankfully, there are keyword research tools available for use by any online marketer. With these tools, the job of looking for the right keywords becomes super easy.
There are many of these tools available online. Some of them you can use for free, while others are upgradeable to a paid account. Use these tools to carry out your research and improve your SEO ranking.
Examine the results
After choosing the best keywords, examine the outcomes. Here, you screen the results and break them down. Also, remember to do competitor analysis. That means checking the keywords that work for them.
After putting in all your efforts, you should see your website pages finally positioned higher in search engine rankings.
How do you choose the right keywords for your blog posts? Related Keywords
Your goal to rank high might also be more attainable with the use of related keywords. Related keywords are synonyms of your primary keyword. Examples of related keywords for backpacking are hiking, climbing, mountaineering, etc.
Working around related keywords, you can generate more long-tail keywords to use.
This strategy gives many benefits, including:
It can help to explain further the content of your site and its pages. Related keywords allow search engines to identify and classify your site’s content better, making it easy for them to rank your pages higher.
It provides you variations of phrases that searchers are using to find content related to your topic. If you use other marketing channels, such as Facebook ads and pay-per-click (PPC) ads, it will be easy to generate more variable content to use for those ads.
Related keywords also allow marketers to discover other subtopics to write about on their sites. If you run out of ideas to write about, related keywords can save the day.
Do not forget to conduct competition analysis because it can provide you an oasis of keyword ideas every time you write a blog post. This strategy works very well when you feel you are not familiar with the topic at hand.
With the right keyword research tool in your hand, type the main idea. Then you will see the words that your competitors use. Check out those entries at the top of the ranking, say the first five entries. Examine their keywords for quick competitor analysis.
Paid Keyword Research Tools
There are several keyword research tools; some of them are paid, while others are offered for free. We recommend the free versions first before you upgrade to a paid account. Familiarize yourself first with the system before upgrading.
Two of the paid tools that we recommend are KWFinder and Long Tail Pro.
This tool is one of the most intuitive tools you can use for SEO. You may find other tools with features like KWFinder, but KWFinder is the most intuitive.
The steps to use it are simple:
Type your keyword in the search box. Select the area you are targeting. Then click on the search button.
When done, you will see relevant results related to the keyword you have entered. It will provide the following results: Keyword Difficulty (KD), Cost Per Click, Search Volumes, Top Ranking, Keyword Trends, etc.
Note: The ideal keyword difficulty is between 30% and 70%. The lower the KD, the better the keyword can compete to rank your blog higher in search results.
For competition analysis, search keywords by domain. Enter the URL of your competitor. It will give a list of keywords on which your competitors are ranking.
The main goal for studying different SEO metrics is to increase conversions and not only to drive traffic. Here are the insightful metrics that KWFinder provides:
Keyword difficulty – This tool can calculate keyword difficulty in real-time. It bases its calculation on the SEO stats of web pages that appear on top of search engine results pages.
Trends – Kwfinder can also show monthly search trends for the keyword for the past twelve months.
Cost per click – It uses data provided by AdWords for generating the average cost per click for the listed keyword. In case you use PPC as a strategy, this metric can be helpful.
PPC – This metric shows the level of competition for a particular keyword.
Google SERP – KWFinder also shows the top-ranking pages for the keyword. Use the information provided through this metric to analyze how well you can compete against the high-ranking entries.
Long Tail Pro
While KWFinder targets keywords with high search volumes, Long Tail Pro finds keywords with low search volumes. Use this option to target the specific segment of your audience with a high intent to buy.
Long Tail Pro is a straightforward tool to use for actionable outcomes. It can also cut your research downtime by 80% and allow you to create more keywords than you can find independently.
Ranking for a large number of long keywords is one of the best ways to boost organic traffic to your site. – Spencer Haws
Using Long Tail Pro Pros
Here is a shortlist of Long Tail Pro advantages worth highlighting:
Get keywords in bulk. With every seed keyword that you will enter, Long Tail Pro will pull back a list of keywords numbering as many as 400.
One excellent feature to mention is this tool’s Keyword Competitiveness score (KC score). This score is between 0 and 100, and it tells you how difficult your keywords will rank in search results.
A score less than 30 means that the keyword is easy to rank high, and anything over 40 is already difficult to rank high. You want to target a score of 35 or lower if your blog has a domain authority score under 35.
Why go for difficult keywords if there are many long keywords ripe for the picking?
Use the competitor analysis feature of the software. You want to know your probability of ranking higher than your competitors.
Use the rank tracker to track how your keywords perform in driving traffic to your site from Google searches. Long Tail Pro can also monitor keyword performance in Yahoo and Bing.
Choose ten long-tail keywords. Then split them into primary and secondary keywords. Place the primary keyword within the first 100 words of your blog content. Add the secondary keywords to the rest of the content.
Creating relevant and engaging content around your long-tail keywords is an effective SEO strategy. Add at least two or three LSI keywords or latent semantic indexing keywords throughout your blog article. Also, create content that has short paragraphs.
LSI keywords work well for SEO purposes, as they can help make web pages more comprehensible to search engines content-wise. These special keywords are semantically linked to the focal keyword of the article.
If your focal keyword is weight loss, the LSI phrases you may use are fat loss, keto diet, low-carb diet, Tabata training, etc.
Free Ways to Research Keywords
As noted above, you can also use free keyword research tools. You can use them to get a direct experience first of how these research tools work for ranking higher. Here are three free tools.
Google Suggest or Autocomplete is a function of the Google search engine. Autocomplete helps searchers complete the search they intend to do. It does not suggest another type of search to do.
With this function, the Google search engine acts as a keyword predictor. It predicts what search phrase the user will complete. As the user types more words in the query box, the search engine flashes new phrases. The suggested lists may capture the specific phrase that the user intends to use in his query.
For instance, you type Photoshop tutorial in the box. As you enter the word Photoshop, the suggested lists can contain Photoshop tips or Photoshop tutorials.
Continue to enter Photoshop tutorials. The suggested list then changes. It may now have longer phrases, such as Photoshop tutorials download and Photoshop tutorials YouTube.
As you enter in more words, the recommended lists will change. You may choose some suggested long-tail keywords that you can use in your blog posts.
Keyword popularity is a factor for phrases to appear on the list. However, Google prioritizes relevancy more than popularity. Google algorithm follows a metric dubbed as the freshness layer. Whenever queries for keywords have a sudden increase within a short period, these keywords are the ones that show first in Autocomplete.
Soovle is a free tool for mining long-tail keywords. It is a helpful tool for keyword research, and it gives search results by scraping out related and relevant keywords from different search engines. Search hundreds of keywords from search engines such as Yahoo, Bing, Amazon, Wikipedia, answer.com, Google Suggest, and so on.
To effectively use it, you must keep your keywords short and broad. Go to soovle.com and type the keyword weight loss in the query box there.
As you type, every single service (Amazon, Bing, Wikipedia, etc.) featured on the site will start showing different keywords related to weight loss. With this tool, you can mine hundreds of long-tail keywords in your niche market.
Soovle allows search customization. Click the engines button located up on the right side of the panel. As you do so, a box will appear.
In the box, choose the different search engines that you want to provide you with suggested keywords. Also, you can select the number of search engines you want to include in your query. You can choose either 7, 11, or 15 search engines.
There are 16 search engines featured there, with ask.com, ebay.com, buy.com, Overstock, Wal-Mart, Yandex, Naver, Baidu, and Aliexpress completing the list.
Now drag your chosen search engines, and drop them down at the upper portion of the box. As you do this, the services on the main results page get refreshed and updated.
Location-based SEO, also called geo-targeting, is the optimization of content to appear for a targeted location. Google is getting more and more effective in creating location-related search results on genetic topics. Ubersuggest can help you out if you need location-targeted optimization.
Ubersuggest started as a simple keyword research tool. Over time, its owner improved its functions and capabilities. It is now a research tool that you can use to improve your content strategy based on components, such as keyword difficulty, keyword traffic volume, PPC difficulty, and a whole bunch of keyword ideas.
Ubersuggest is another tool that is easy to use. Enter the topic you want to check, and it will come up with billions of suggested keywords. Likewise, it can analyze the competition. Type the URL of your competitor, and it will generate the keywords that work for them.
Also, this tool can probe your blog for what works and what does not. That way, you can remove non-performing keywords and optimize the ones that work.