Increasing Blog Speed a Beginners Guide?
How Can I Increase My Blog Speed? Your content is the primary reason why users visit your blog site. Unfortunately, if your site has a sloth-like loading speed, there’s a chance that visitors might not even get a glimpse of your content.
Thus, no matter how great your content is, you won’t maximize your blog’s true potential if it doesn’t reach your customers.
Bloggers and online businesses alike are capitalizing on the digital world to gain leads, loyal customers, and eventually, make a good return on investments. This has given rise to tight competition and those that provide the most excellent service will stand out.
Today, we’ll share with you some tips on how to increase the loading speed of your WordPress site.
How Important Is Speed?
What is the impact of speed on visitors?
If the site’s loading speed is fast, a user…
stays on a site longer
We have emphasized from the start that speed is essential, but let’s quickly discuss three reasons why your website speed needs to accelerate.
Loading speed enhances your site’s SEO
According to Forbes speed optimization of the web page must be your top priority because it boosts your website’s search engine optimization (SEO) ranking. Google has made speed a ranking factor in SEO whenever loading a site. They also have an online tool called Google PageSpeed Insights, which can be used to diagnose a website’s web performance issue, especially from a user’s point of view.
Loading speed improves user experience
A site with a fast loading speed enhances user experience and influences them to stay on the site. Once clicking a link, the user expects the page to load within 3 seconds. Beyond this time, users tend to abandon the site and pursue alternative sites with faster loading speeds.
Loading speed reduces bounce rates
Whenever clients experience a site with a sluggish loading speed, there’s a tendency that they’ll never come back. They’ll remember that incident and find sites with better speed. According to , a 1-second delay is enough to reduce customer satisfaction by 16%.
If your site’s speed satisfies clients, they won’t just come back, they’ll refer you to their friends!
How Fast is Fast?
You’ve already learned the importance of speed but technically speaking, how do you measure a fast-loading site? Well, let’s listen to what the experts think.
Akamai, a CDN (content delivery network) company, perceives the acceptable loading time to be 2 seconds while Google aims for half a second. Last 2018, the ideal loading time for websites is around 1.3 seconds.
If you look at Google’s for mobile page loading times in 2017, most of the mobile sites took 15 seconds to completely load. Once the loading time exceeded 3 seconds, the bounce rates got higher for every second.
For example, a loading speed of within 3 seconds has a 32% bounce rate, while exceeding the 3 seconds increases the bounce rate to a whopping 90% percent. Just imagine a loading time of 10 seconds!
While the standard of fast loading times is not absolute, we can say that every second counts. Given this, I’d say that the more current the time is and the more modern the technology is, the faster the loading speed has to be.
How Can I Increase My Blog Speed?
Now let’s dive into the highlight of today’s topic: what should I do to increase the loading speed of my site? Just one Google lookup and you’ll find similar answers presented a little differently.
Some commonly suggested tips include choosing a better web hosting provider, installing high-performing caching plugins, optimizing file size, applying “minification”, choosing a lightweight WordPress theme, and many more.
However, if you examine closely, you can already hit many birds using a few stones. Today, we’ll summarize the ways to make a substantial improvement on your site speed into three: choose a powerful host, choose an effective caching plugin, and manage your WordPress site.
Choose a powerful host
Choosing how your site is hosted is critical to achieving the speed you desire. Your blog won’t get anywhere without a good vehicle to ride on: a web host.
There are various types of hosting online: shared hosting, dedicated hosting, and managed WordPress hosting. Listed below are the three types of web hosting:
Also called virtual hosting, shared hosting involves hosting your website on one server that caters to other sites as well. This might be the cheapest among hosting options, but it could be a problem when web traffic peaks.
Dedicated hosting gives you the freedom to do whatever you want but it might be difficult to maintain as you need to have the technical skill to manage the site. Whenever something comes up, you’ll have to be ready to troubleshoot or fix the problem. Also, it could be very expensive considering the private server hosting.
Managed WordPress hosting
Perhaps the best means to optimize your site speed is through Managed WordPress hosting. It’s not impossible to handle all the tasks involved in maintaining your website like installing plug-ins and updating security features but let’s face it: we can’t do it all alone. You may get the hang of it but you’ll need more time, which you should be spending in crafting your blogs.
Below are some of the reasons why you need Managed WordPress hosting:
It promotes consistency in site availability.
It provides round-the-clock customer service.
It provides a robust hosting stack.
It provides automatic updates on WordPress applications and plugins.
It provides outstanding security against cyberattacks and malware.
It allows a premium DNS system.
It provides developer-friendly tools so you can be hands-on.
It is scalable when web traffic surges.
It optimizes loading speeds.
With the urgent need for Managed WordPress Hosting, you might get confused with the plethora of providers. Among the crowd of web hosting companies, one particular provider known as WPX Hosting stands above the rest.WPX Hosting is an independent web hosting provider that delivers lightning-speed sites across the entire globe. Having a near-perfect score on TrustPilot and other review sites, it’s no wonder many have availed of their services.Click To Tweet
Hats off to their excellent customer service, which has an average of 30-seconds of response time. Whenever you encounter technical problems, you can expect help to arrive immediately.
To summarize, below are WPX Hosting’s noteworthy features:
Fast loading time (half of the normal loading time)
Regular WordPress backups (automated and manual)
Free and seamless migration of WordPress website
Simplistic but user-friendly dashboard
Create, manage, and access email and link to other emails
FTP or SFTP server access
24-7 customer support
Uses own content delivery network (CDN) named WPX Cloud
Free SSL certificates and DDoS protection
Create staging sites
All WPX Hosting pricing plans have access to the WPX Cloud, can already handle multiple websites, and have sufficient storage size and bandwidth.
Choose an effective caching plugin
Cache refers to short-term data temporarily stored inside the computer’s hard disk for quick access. Caching allows your computer to access this file quickly. The same concept applies to WordPress.
Every time users visit your site, WordPress draws information from the file database and processes it before sending it back to the browser. Just imagine the traffic if thousands of visitors flock to your website.
A caching plugin is capable of increasing your site’s speed to as much as 5 times the average speed.
Caching plugins let you skip many processes by creating a copy of the page during its first load. This copy will then be used for succeeding visitors, increasing speed, and improving user experience. Caching reduces the loading carried by hosting servers, giving a huge boost in loading speed.
Having said that, the immediate question would be: how do I choose a caching plugin? If you do a simple lookup online, you’ll get overwhelmed with the myriad of caching plugins.
To guide you, we’ve prepared a list of must-have features of an effective caching plugin.
Database caching, object caching, and page caching
Page caching is usually included in most caching plugins, so what you should look into is database caching and object caching.
Database caching allows you to increase your throughput while lowering the latency of data retrieval. Object caching expedites PHP execution times, and reduces query loads on the database, accelerating the delivery of content to users.
Many pages on your site need to be cached, but not all. For example, if you are running an e-commerce website and you have a page listing dynamic prices, you’d have to exclude that page because its data is perpetually updating. Not doing so will result in stale data.
If you’re using a CDN, the static data will be cached in all servers. For seamless storage and delivery of the cached data, it’s recommended to have CDN support in the caching plugin.
This feature is valuable if you have dynamic pages that need updated content every visit. The caching plugin should be able to purge cached content and rebuild it periodically.
The caching plugin must be able to compress the static files to save storage space and bandwidth.
There are other compression plugins available but of course, you’ll incur additional expenses. If your caching plugin has this capability, much better.
When your web page is displayed, content such as CSS, logos, and other resources get downloaded. Browser caching allows you to customize the timeframe that you want your web page to be downloaded to a user’s machine.
It’s practically impossible to do an extensive review on all caching plugins in this article, so we’ll just focus on one of the finest caching plugins in the market: WP Rocket.
Launched in 2013, this WordPress caching plugin has been used globally by the masses because of its stellar performance.
WP Rocket virtually fulfills all the essential features of an effective caching plugin as listed above. To be specific, here are the reasons why web owners trust the WP Rocket caching plugin:
Speedy hosting in both desktop and mobile browsing
Excellent code optimization
Page preloading – allows you to preload pages into the cache even without site visitors to ensure fast-loading pages
Auto-detection to work with other common plugins
Media optimization – speeds uploading of pictures and videos
Easy CDN integration
Unused CSS Removal – a unique feature that allows you to remove excess CSS, significantly reducing page size.
Has 3 add-ons that allow you to access built-in integrations with other services:
How to Install WP Rocket
Installing the WP Rocket plugin is pretty straightforward. After downloading the installation file, go to the Plugins section of your WordPress site, click Add New, then press Upload Plugin.
Simply upload the installation zip file to install WP Rocket. Once you activate WP Rocket, it’s already installed.
Manage Your WordPress
If WordPress is a production facility, you are the plant manager that manages all the departments under it for a more efficient and streamlined operation. Here are some things you can do:
Use lightweight themes and framework
When you own a website, you get tempted to maximize the elements in play like widgets, sliders, icons, and the like. Appealing as they may be, always remember that the more elements you place, the heavier your page size will be. We use GeneratePress for our theme.
Clean your database regularly
Accumulated files in your database eventually lead to sluggish loading speed. Make it a habit to delete unwanted data, spam comments, and obsolete content from your database.
Keep an eye also on unwanted plugins on your WordPress site. Pluginscontribute to the pile-up of junk to your web files and considerably increase the size of your backup. Web services like Zapier and IFTTT can help you automate these tasks.
Manage external scripts and link notifications
Use external scripts in a limited manner as they also contribute to slow loading times. When your site receives a link, WordPress alerts you using pingbacks and trackbacks. Maintaining these components can put some strain on the server, contributing to loading speed. You can disable these from WordPress settings.
If you’re thinking about stepping up your blogs by increasing loading speed, consider trying the methods above. Whether your visitors are using desktop or mobile, customer satisfaction must be on top of the priority list.
Once you give visitors fast-loading pages, they won’t just have a pleasant user experience but your SEO rankings will rise substantially.
What we use for our site speed is WPX Hosting, WordPress Rocket, Imagify, and the WordPress theme GeneratePress