How do I set up Google Analytics for my blog?
How do I set up Google Analytics for my blog? Google Analytics is a web analytics instrument you can use to gather user/visitor data from the pages of your blog. Key performance indicators that this tool provides include traffic visits, bounce rate, time on site, and so on.
When looking at the dashboard of Google Analytics, you see the following sections:
This particular report tells you about your visitors’ behavior when they view the pages of your site. What do they do on your blog? The report also gives data on the user’s location, the pages that they are viewing, and whether or not they are converting.
The audience report section is where you can see the characteristics of your users (age, gender, location, new or returning users, interest, and devices they use to access your pages).
Some related terms you need to know:
Users – the number of visitors to your blog
New users – your first-time users
Pageviews – the number of pages viewed by visitors
Session – the kind of activities done by visitors over a given period
Page Per Session – Number of pages a user views for a given session
You would also want to know which marketing channels drive traffic to your blog. The acquisition report provides that data. The report helps you on how to use your money and time when you receive traffic wisely.
Another important aspect that you should continuously track is user–engagement, that is, how they engage on your blog, including the pages they view, their landing page, and their exit page. With additional implementation, you can even track what your users search for when accessing your blog.
Track your blog goals based on your business objectives. E-commerce reports give you analyses of your website sales (number of purchases, amount of average order, revenue and top sources of revenue, conversion rate, and best sellers).
How do I set up Google Analytics for my blog?
Google Analytics is a brilliant performance-measuring tool, but it can also be overwhelming to use for beginners. Hope this beginner’s guide can be of help to you.
First, here are the steps for setting up Google Analytics for your blog.
Install Google Analytics
The first step is to create an account if you still don’t have one. If you have a Gmail account, you can use it. Do not let anyone have access to your account or establish an account for your site under their Google account.
Create an Account and Set Up Property
Upon clicking the sign-up button, you will be directed to provide the ff. details:
Account name, website name, and website URL
Reporting time zone
The system allows the use of one Google account for multiple businesses or websites. If this is the case with you, you can set up multiple Analytics accounts under one G-mail account or another Google account with a different service, and for every Google Analytics account, you have the permission to use it to establish up to 50 website properties.
Once you’re done with those steps, you will be directed to configure your data sharing settings. Selecting all the options below is ideal:
Google Products and Services
You will then see a tracking code button marked Get Tracking ID. Click that button. This tracking code will allow you to track the pages that have been visited. Copy and paste the code into the pages that you want to monitor on your site.
Establish the Property Tab
Go to Property Settings. Once redirected to this page, toggle the buttons to on. This will allow you to keep track of the following:
Demographics and interest reports (user age, gender, and interest)
Link attribution – This allows you to view page analytics. (Which links on your pages do users click?)
Adjust search console – You may also take advantage of this feature that allows you to connect Search Console with your Analytics account. Connecting these two services will give you access to vital information including click-through rate, SEO, and more.
User Metrics in Reporting – Calculate metrics related to what users do on your blog
Access Views and then access Goals to set up customized goals. One of your goals as a blogger may be to have users complete or fill up a contact form. For this particular goal, you can make a thank you page for your users to see when they already have submitted their contact details written on the accomplished form.
For this particular step, you have the option to create as many as 20 specific goals, but for many Analytics users, 20 goals are way too many. Just set up only the necessary ones for your site.
Set Up Search Tracking
This is where you enable your Analytics account to provide you with information on:
Frequency of user access to your site’s search function
Search terms users use
Effectiveness of search results
The ability of results to enhance deeper engagement
Google Analytics Reports that Provide Information on Blog Performance
You want more and more data if possible to be provided to you, such as how your site is doing compared to your competition? What percentage of traffic do they get? How about pageviews per channel, session duration, and bounce rate?
Once your Analytics is up and running, you can access detailed reports. Descriptions of such reports are as follows:
Traffic Visits and Revisits
For measuring traffic visits and revisits, you have your Analytics account’s Cohort Analysis Report. Not only does this report provide the number of new visitors that you have. It also reports on who among those visitors came back.
What do you think is the easier feat to accomplish? Getting new visitors to your blog or getting them to come back? What people don’t realize is that it’s easier to get visitors to come back than to get new visitors. Yet, everyone focuses more on new visitor acquisition.
With the data that the Cohort Report provides, you will be able to improve numbers, engagement, and sales, and get more visitors coming back. How do you exactly do that?
There are two simple ways:
Collect emails – There are free tools like the hello bar that allows for turning blog readers into email subscribers. As you post more content, you can then send an email blast that will ultimately get people to visit your site again and again.
Push notifications – By utilizing tools such as subscribers you can enable people to subscribe to your blog from their browsers. Send out a push every time you post a new blog article.
You can set the date range for the particular time range that you want to check. You can choose by week if you want to have updates on a per-week basis within the date range that you have set.
The report will give you data about revisits that took place within the first, the second week, and so on.
The particular report within Google Analytics that can show you details on your bounce rates (percentage of single-page visits) is the Benchmarking Report.
This report helps you to understand whether you have a high bounce rate and which pages have a high bounce rate.
Ultimately, the report will allow you to focus on non-performing pages that have a high bounce rate and study carefully how you can make a turnaround on those pages.
For instance, if only a few pages have issues, you can go on to examine them and check whether the content of these pages correlates well with the marketing you use to drive searchers to those pages.
Also, do those pages offer easy paths to the succeeding steps that you want your users to take?
If a particular channel you are using is problematic or results in a high bounce rate, examine the marketing efforts you are making relating to that channel.
If most of your users who come via display are bouncing, you can, for example, check on your ads. Make sure those ads are relevant to the content of your site.
Time on Site
User-engagement is worth continuous monitoring and one important aspect of that metric is time on site along with time-on-page.
Average time on page is the average amount of time all users spend on a single page. Analytics tracks time on site and time on page by calculating the difference between timestamps of hits.
This means that if a user hits a page, say at 10:00 am, and subsequently hits another page at 10:15 am, the third page at 10:20, and then leaves the site at 10:25 am, the total time on site is calculated to be 10:25 – 10:00 = 25 minutes (300 seconds).
What is an ideal time-on-site duration? The industry standard is 2 – 3 minutes which is fairly enough for users to read content and interact with a website.
When time on page or time on site becomes too long, it may be unproductive for your business (except when users are already making a purchase and there are several products to choose from).
More often than not, when a user spends a lot of time reading about a certain product, it is likely to indicate that he/she is confused about your offerings or your content itself.
Users Flow Report
This report allows you to assess how your pages perform based on geographical regions and modify them accordingly. Remember that people from different regions have different needs and expectations from providers.
Check how your pages are presented for different regions and see how each differs from others in terms of conversion. With the user-flow report, categories are broken down in terms of how consumers respond to your blog and the flow they take.
If you see that the page for a certain location (US consumers for instance) drives more conversion, analyze where the difference is coming from.
If you see that for another location (UK consumers for instance), the same particular page is shorter and pretty straightforward in approach, but it is the one that converts more visitors, would it not be instructive to modify your US page to see if the action can help improve conversions and sales?
Device Overlap Report
Blog content is read on different devices – desktops, tablets, mobile phones, etc. and you can know your loyal audience not only by keeping track of revisits but the frequency they read your blogs across multiple devices.
On your Analytics account, click Audience, followed by Cross-Device, and finally, Device Overlap. A good measure for overlap is 6% or higher. That tells you that you have a sticky audience, which means that they are easy to convert.
However, you need to continue improving and enhancing by making sure your mobile loading is always fast and your users’ experience is always maintained at a high level so that you can always have high adoption rates.
Adoption rates are the speeds at which users start using a new product, function, or service.
Google Analytics provides the formula of adoption rate. That is Adoption Rate = a number of new users/total number of users.
How to Set Up a Filter to Block Your IP Address
Google Analytics also provides a way to keep internal traffic from meddling with your data. Use a filter for this purpose, and to filter traffic by IP address.
First, search the public IP address that you are using. To accomplish that, perform a search using the phrase “what’s my IP address” on google.com. Then proceed with the following steps: https://whatismyipaddress.com
Follow the instructions to set up a filter for your view
- Log into google analytics and select profile
- Select Admin
- Select All filters
- Hit the add filter
- Name the filter I personally name it ( My Ip)
- The filter type predefined
- The next tab should read Exclude *traffic from the IP addresses*that are equal to
- Add IP address IPV4 or IPv6
- Hit the save button
Hope this post helps you a good deal in your blog marketing journey. Google Analytics helps businesses in making their data work for them and allows them to connect the insights provided by collected data to results.