How many blog posts should I write before going live?
How many blog posts do you need to launch?
When creating a blog for the first time either you get an outpour of ideas—or the lack of it. Whatever the case is, it helps to start with a plan before going live. If the idea itself may seem overwhelming, first determine the foundation to kick start the blog: count, category, and content.
Identify your niche category, content plan, and your initial required post count to launch. Work backward until you can place a star on that target launch date.
Correct Blog Post Count
Regarding the count, it’s good to keep within a range of 15 to 20 blog posts when you go live. Count matters because too little will make your blog look bare, while too much will drown your readers with overwhelming content and may result in reader fatigue.
A reasonable count ensures effective SEO so that Google can find your blog through your content, ideally in the search category you intend to position. About 15 posts will get Google to work its mysterious search magic to index and rank your content in your search category.
Another reason for the 15 posts is that once you get people to visit your blog, there will be enough materials to sustain their interest. These also make your blog look “official” and will encourage visitors to explore your blog more—as opposed to reading a couple of articles over and over.
While the 15 posts will revolve around your blog’s theme and sub-topics, remember to allot introductory or “About you” posts so that your readers will get to know you more.
After going live, what’s next?
Continue to engage them weekly post-launch.
Of the 15 to 20 posts that you prepared, the 5 posts will serve as the buffer material for publishing in the succeeding weeks. As a new blogger, regularly publishing blog posts should be part of a content calendar. Always keep about 4 to 5 in your drafts folder as ample reserves for future posts. Doing so will keep engagement churning and the visitors coming.
TOP TIP: Google will continue to rank your blog as relevant if you regularly post fresh content. Even better if readers link to your blogs and post comments on your board.
Did you know 90% of people have left a website due to poor design? Blog categories group content under a handful of topics, so people get to where they want to be, fast. https://blog.hubspot.com/marketing/blog-category
As for the blog posts, your objectives are to be able to write about your passions and express yourself creatively (or effectively) online. To carve a better strategy for this, you can start by defining your niche or category and target audience. This outline would help bring coherence to your voice or brand, set the tone for your blog theme, navigation, template, and topic choices, and even identify your blog name. Having a category in place will help you design the blog with its sub-categories and menu items depending on how you want to divide your content.
Focus on your strengths, interests, and areas where you have a strong or insightful POV (point of view). Writing about things people already know about, dated content or boring news will not win you more readers.
“If your mind is empty, it is always ready for anything, it is open to everything. In the beginner’s mind, there are many possibilities, but in the expert’s mind there are few.”
Shunryu Suzuki, author of Zen Mind, Beginner’s Mind.
An ideal approach is to write with a beginner’s mind. The concept may come from Zen teaching, but when applied in writing, it allows you to open and free your mind from judgments, preconceived notions, and inhibitions. As you experience the world, you observe, learn, question, and write with a clear, uncluttered, and meaningful thought process.
A beginner’s mind allows you to write for your blog with a beginner’s lens so that others will get a unique taste of your creativity and ideas. Other benefits of this approach are:
Meaningful experiences as you savor your topic and let your audience take in the same feeling. An example would be a food blog wherein you indulge in different cuisines and give readers a taste through your honest reviews of the food, the ambiance, and even the plating if it’s worth noticing.
A travel blog is another colorful example where you can highlight unusual observations and sights and set a niche on quaint sightseeing topics or new places to discover.
Writing about what you love or what inspires you allows you to share the same passion and sentiment with others. Core topics such as fitness, lifestyle, or wellness blogs can demonstrate to readers your journey to work-life balance or reviving healthy practices after an affliction.
When you curate your content based on your personal journey or adventure, it becomes more meaningful for others undergoing the same situation. Cooking or baking blogs are other excellent examples where you can display your family recipes or secret ingredient for fluffy eggs.
Less pressure from pre-made opinions or judgments on a subject matter gives you the freedom and confidence to express yourself better. When you stray away from the cliché, you can be a thought leader in areas such as business, design, or even fashion.
Finding your own voice and writing about it is a bold and transparent way to appeal to like-minded followers and fans. An art, literary, or design blog would especially benefit from a fresh perspective so that you can showcase your illustrations, poetry, and other artistic creations.
Unique content because you’re writing from your happy place. When you blog about your adventures or self-help tips, you’re writing about your own experiences so it’s authentic—and no one can copy that.
Evolving materials as you continue to learn and grow, so will your readers grow with you. Topics, trends, and ideas may become stagnant over time, so it’s vital to keep refreshing and updating content if you’re writing about technology, business, finance, or even fashion. When you start your blog with a beginner’s mind, you can showcase your learning and progress the more you write about these topics.
Best practices when starting a blog:
Organize your blog according to your niche and its sub-categories—so that your site map can capture everything you plan to write about.
Use punchy headlines and titles that are direct, clear, or just answer a question.
Consider your audience when you write so that your content will engage, interest, and appeal to them.
Research what your audience likes and the keywords they use to find your blog. This way, you know what keywords hit the right spot and what will help improve your SEO.
Don’t overdo or overuse the keywords. Rather than sticking to a couple of keywords or topics, expand the selections under your core theme or category so that you won’t be a boring blog.
Use the content calendar not only to adhere to a weekly posting but also to rotate the topics. 5 consecutive posts on chocolate cakes might seem like recycling content, but switching from cupcakes to croissants is a well-rounded shift from sweet to savory.
Use media or photos to invigorate your content and to promote reading (until the end). As a side note, keep your word count within a reasonable level. No one likes to read lengthy posts about your OOTD—but a strong caption will make a big difference.
Revitalize your content style and media strategy, if applicable. Does it always need to be prose? Incorporate poetry or quotes to break the monotony of articles if you’re a lifestyle or artist blog.
Writing for your blog for the first time may be a mix of exciting and challenging, but keeping these guidelines in mind should help you sail through until you go live.