How to Create An Effective Pdf Lead Magnet for Your Blog
How To Create A Pdf Lead Magnet Winning Tactics
Try to think of a store that a lot of people come to visit and look around, and yet, no one seems to be buying anything. Tragic, isn’t it?
The same is true with your website. You could spend a lot of time, money, and effort optimizing it. You may even be able to drive enormous traffic to your website.
Still, if this traffic does not lead to sales conversion, then all your time, money, and effort could just go down the drain.
This shouldn’t have to be the case. There’s still one tactic you could be missing and we’re here to show you that.
Have you heard of lead magnet?
The truth is, the lead magnet is not a new marketing technique at all. It has been a secret ingredient of successful websites for many years.
It’s a marketing strategy that helps you turn your visitors into new customers. What exactly is this lead magnet, why it’s awesome, and how to create it – these are what we are going to show you in the rest of this article.
What is a lead magnet?
Lead magnets are freebies you give to your website visitors in exchange for their email addresses and other contact details. They can be in the form of e-newsletters, cheat sheets, samples, trial subscriptions, free consultations, webinars, and PDF ebooks.
If your business involves software as a service or SaaS, you can offer a free trial upon providing their email addresses. If you are handling an e-commerce business, on the other hand, you can give voucher codes or buyers club membership. Just be creative. the choice is endless.
With the information they provide, you get a chance to start a conversation with people who are not yet ready to make a purchase. You can continue to cultivate a connection with your new prospects and ultimately turn them into new customers.
Why is it important
Did you know that only 3% of the people who visit your website have the intention to buy? This means that 97% of them are not ready to buy just yet. They just go to your website, maybe look around a bit, and abandon the site without making a purchase.
You don’t even know who they are, why they checked your website in the first place, and how you can contact them in the future.
If you offer a lead magnet on your website, you have the opportunity to get their contact details so you can reach out to them in the future. You will not lose a lead and you can even build an email list of all your prospects. An email list is like a treasure chest to a company “The money is in the list”
When you send emails to your leads, you do not only start a conversation with them. You build their trust and confidence in your product or service over time. You also make your company known to them, so that by the time they are ready to buy, they will remember your company first.
How to create a Pdf lead magnet for your site
One of the most popular examples of a lead market is a PDF eBook. How to make it effective, we’ll show you how.
1. Select the main topic.
The first thing you need to do is choose the main topic for your eBook. What content do you want to put in the PDF eBook? Bear in mind that this eBook is not just an ordinary informative eBook. It is intended to help your prospects while they are not yet ready to buy your product so that when the time comes, you have already established yourself as an authority on that subject.
2. Create a catchy headline.
The headline is the first thing they read when they look at the lead magnet. It should be able to capture their attention enough to want to read more. It must have a hook factor. You can state a certain problem and the promise of providing useful information that leads to its solution.
3. Design an appealing front cover.
Design your eBook’s front cover with branding in mind. Use your brand’s color palette to maintain consistency in all your products or posts. This will make it easier for people to remember your company
Add a relevant image or design and use large easy-to-read fonts. Your design should be appealing to your target market.
4. Write the content of the internal pages.
If the headline and the front cover were your chance to convince them to avail your lead magnet eBook, the internal content is your chance to show them that your company has value.
Here are some tips for writing effective internal pages.
– Do not create a novel. Keep it as short as ten pages at most to give respect to your reader’s time.
– The first page should explain the main point of the eBook.
– The next page should talk about who you are, why you wrote the eBook, and what you can do to help them should they decide to take further action.
– Avoid huge blocks of words. Make sure to write in short paragraphs for better readability.
– Use headings, subheadings, numbers, and bullet points to make the document organized and easier to read.
– Add graphics and images that are relevant to the content. This is a good way to break up all the writing a little bit.
– Establish your credibility by putting your accreditation, certifications, photos of you as a speaker, credibility icons, or any image that proves your authority on the subject.
– Use examples of people you have helped and case studies you have conducted. Spread them all over the document.
– Include your logo and website link in the footer of all the pages.
– The last page should have a Call to Action button that goes directly to your website.
– You can use software like Illustrator, InDesign, Pages, Keynote, Powerpoint, or Slides when designing your PDF eBook.
– When you have completed all the contents for your internal pages, you can export it as a PDF file and upload it to the back end of your site. You can also upload it to AmazonS3 if you are expecting a high number of downloads to avoid slowing down your website.
What are some lead magnet ideas for your website?
Isn’t getting a free eBook awesome? There are more things you can offer to your prospects for free as your lead magnet. Here are some ideas you can use:
6. Social media contest
7. Coupon codes
8. Free trial
9. Printable designs
How to create a Pdf lead magnet for your blog
Here are some tips and tricks on how to create an effective lead pdf magnet for your blog.
1. Understand your target market.
Focus your lead magnets on your target audience. Avoid offering lead magnets for the general public, or else, the contact information you get will also be general. You end up building an email list consisting of people who will likely never be interested in your product.
Reality check, not everyone who visits your website falls under your target audience. Understand who your market is and what they specifically need when creating a lead magnet.
2. Determine your value proposition.
The value proposition is the value that your company promises to provide if your website visitors decide to avail of your lead magnet or purchase your product.
For instance, if you sell a hair coloring product, offering a guide on how to use the product properly may not have value to those who have not yet purchased the product.
If you wish to win potential customers, offering a discount coupon would be a more effective lead market.
3. Create separate lead magnets for different types of leads.
Your leads are composed of people who have already bought your products and those who have not. For the former, you can offer how-to or maintenance guides as lead magnets. For the latter, you can give sample or discount codes.
4. Keep your industry in mind.
Aside from your target audience, you should also consider your industry when choosing a lead magnet. A free recipe book may work when you are selling food items or condiments, but not for construction supplies. A free trial may be good for those offering software or apps, but not for wearable items.
5. Present an appealing lead magnet.
No matter how great your idea is, if you are not able to implement it properly, no one would notice it. All your efforts will go for nothing.
For example, you create an eBook with well-written and valuable content. If the front cover design and the headline are not catchy enough, you will not be able to make your target audience look closer and click that “Get free eBook” button.
In landing pages, you also want to make sure the presentation is organized and easy to understand. Avoid asking a lot of questions in the form. Chances are, the prospects would decide to abandon the page the moment they see plenty of blank space to fill out.
6. Offer a teaser.
Sometimes, catchy headlines and a well-designed front cover are not enough to convince people to get the freebie and give out their personal information.
Showing them a glimpse of what they will get could significantly push your opt-in rate. If you offer eBooks, write a summary so the readers will get an idea of what it is all about.
7. Track your lead magnet’s performance.
You can utilize tools and analytics to help you understand how your lead market is doing. How many people visit your website? How many of them access your content? Where are they on the website when they decide to abandon it? How many website visitors download your lead magnet?
This information helps make you figure out what you are missing and what you need to do to improve your performance.
8. Update your content regularly.
Will you spend time reading an eBook that says Best Fashion Trends in 2020 when it is already 2021? No, you definitely won’t. Things change and people evolve. If you want to keep winning customers, you must keep your content up to date by revising it every once in a while and by adding new posts regularly.
The ultimate goal of your website or your business is to make a sale. While we give importance to getting people to go to your website, there is no point in driving so much traffic if these people do not convert.
This is why lead magnets are important and effective. They form a bridge between your company and your potential customers.
Now that you have learned the essence of lead magnets to your marketing strategy and the ways on how to use this effectively, you can already start building the foundation for this bridge. In time, you will find strangers turning into new customers one email address at a time.
Lead magnets are very effective, you only need to pick the right one and use it efficiently. We hope this guide will help you get more signups and conversions. If one thing doesn’t work then move to another until you find the sweet spot.