The 14 Best SEO Practices For Your Blog Posts
SEO best practices for blog posts.writing valuable content is always excellent in blog posts. However, you could be losing out on heaps of On-Page SEO traffic if you don‘t optimize it properly. Therefore, what is an On-Page SEO, and how do you apply that to land on the first page on search engines?
The 14 Best for Search Engine Rankings
How would you type what you are looking for in the search bar when going to search engines? On-Page SEO is the procedure of producing content that answers people‘s inquiries. The process involves using keywords and other techniques in your blog post.
On-Page SEO is a practice of optimizing a single page to make it visible in search engines like Google. Here are 14 ways to boost your blog posts with On-Page SEO and rank first on search engines.
1. Utilize Keyword Research Tools
Knowing how to utilize keyword research is crucial in On-Page SEO. Keywords are what people usually type to look for something on a search engine. Researching keywords also helps you understand your target audience better and incorporate those in your blog posts.
To start, use a keyword research tool to know what your target audience searches for on the internet. Decide on a base keyword and type that in the search bar. Do not forget to select a specific target country or choose worldwide if you haven‘t decided yet. answer the public is a great site to help with keyword research and ideas along with the website ubersuggest.
Let‘s take the example of a planner that specializes in a kids‘ birthday party. You decided to have “birthday planner“ as your base keyword. When you type it in the search bar, you may get relevant keywords such as:
Birthday party planner
Kids party planner
With keyword research, you can get valuable in-depth information that you can use to optimize your blog posts. There are numerous tools available on the internet, either for free or with a paid subscription.
2. How to Utilize Keywords on a Post
Now that you have found your keywords, it‘s time to know how to use those on a blog post. Your keyword should align according to the objective of your content. Readers wouldn‘t want to see a page about weddings when they searched specifically for a birthday organizer, would they?
So, how do you utilize and position keywords on a blog post? To achieve an excellent On-Page SEO score, you must put keywords in the:
Beginning of the title
Headings or subheadings
The first paragraph of the content
One misconception about keywords is that the more you use, the higher you will rank in search engines. People call that keyword stuffing, and it is a BAD practice of On-Page SEO.
Why? That‘s because your content has to have a purpose. If you’re using keywords solely for ranking on the first page, your content won’t be visible on any page at all.
3. Create Compelling Headlines
Have you ever read a newspaper? The title you see in there is a headline, typically in big and bold letters.
The headline is essential since it determines whether a person is going to read your content or not. Utilizing keywords can help you rank on the first page of a search engine. However, all the work might be in vain if they do not view your content.
So what makes an excellent headline for your blog post? A great title should be able to generate clicks, traffic, and visitors to your website. For starters, create a headline with:
The main keyword
Relevance to the content
Something that generates the interest of people
The headline should also be catchy while fulfilling the requirements above. After all, it is all about generating interest to get clicks on your content.
For example, you may want to choose “Birthday Planning: 10 Ways To Make Your Kids Party A Success“ as the headline rather than “How To Make Your Kids Party A Success In 10 Ways“.
Create multiple headlines and decide which one is the best to go for your blog posts. Remember that lengthy headlines are not desirable. It is alright to go for a short title as long as it is attention-grabbing and catchy.
4. Put Keywords in the Permalink URL
The permalink on this Blog post url that your are reading now is /seo-best-practices-for-blog-posts
Permalink is the URL that you can see on the address bar and the search engine display. It consists of two main parts, the domain name, and a slug.
A slug is a series of words that appear beside the domain name. By default, slugs consist of random characters and are not SEO-friendly. Thankfully, it is customizable, and you can change it according to your requirements.
To optimize blog posts with permalinks, change the slug with the focus keyword. Let‘s take the keyword “birthday planner“ for example. Replace the slug with that keyword, with each word separated in hyphens (-). Your permalink should look like this URL below:
Putting a specific year, month, and day on slugs is also a proper SEO practice. It will appear like this URL below:
Slugs should be consistent in every post to optimize your blog. Please avoid using the default slug containing random characters because it is not On-Page SEO-friendly.
5. Utilize Header Tags
If you are familiar with HTML, you might have encountered the header tags. Headings are essential for On-Page SEO, and you can use this to structure your content and increase readability.
Header tags range from h1 to h6 according to the order of importance. H1 headers are typically for headlines. The rest serve as subheadings that would help increase readability and structure your blog posts.
To maximize the header tags to their full potential, put a keyword in at least one subheading. Remember to put the primary keyword at the beginning of the title, as we stated earlier in this guide.
6. Use Meta Descriptions
Meta descriptions serve as the content summary and are vital for On-Page SEO. If you don‘t have a specific meta description, search engines would automatically display the first sentence of your content. That result is not desirable, mainly when you plan to optimize your blog posts.
So meta description is essential in On-Page SEO. How exactly should you create and optimize them?
Go for active voice rather than passive voice
Put main and supporting keywords whenever possible
Ensure that it matches the title of your content
Keep it below 155 characters
Include a CTA or Call To Action if possible
Meta descriptions are sentences that appear below the headline from a search engine. When writing one, ensure that the paragraph does not end in an ellipsis. Don‘t forget to put keywords (primarily the focus ones) on the description.
When in doubt, you can always use Yoast SEO or Mathrank to analyze your content. It allows you to see the result‘s appearance and know whether the meta description is suitable for search engines or not.
7. Optimize Content for Snippet Features on Google
If you frequently use Google, chances are, you‘ve already encountered a snippet feature from a particular website. Snippet features are short paragraphs of text that display on top of Google‘s search results. It aims to answer a person‘s question right away.
So why is optimizing your content for Google‘s snippet features essential for your blog posts? The snippet feature gives your content more exposure and website traffic. As a result, you get the chance to have more visitors to your blog and read your content.
To optimize your content for snippet features, you might have to make some changes in your writing style. First, you need to ask a question and place it as one of the subheadings of your blog post. You can explore Google to find out what questions people commonly ask on the search engine.
Next, you have to follow up the subheading with a concise answer. Try to make it in one paragraph with around three sentences for the snippet feature. After that, you can explain the answer further in the rest of your content.
8. Apply Schema Markup
If your goal is to rank better in search engines, applying schema markup to your content can help you. Schema markup is structured data that allows search engines to understand your blog posts better. This process is helpful for On-Page SEO since it enhances the way your page appears in SERPs.
To start, you will need to search for “Structured Data Markup Helper“ in the Google search engine. From there, you can select the data type and paste the URL link (or HTML) in the box. Follow all instructions there to apply schema markup and enhance how your content looks on search engines.
9. Put External Links from an Authoritative Website
External links are clickable words that would redirect a user to another website. This process is excellent for On-Page SEO since it boosts your blog‘s credibility. Remember, you don‘t do SEO for the sole purpose of ranking first. You do this process to make your content visible on search engines and provide value to the readers.
This is an example of an external link…….what is an external link?
An external link should be from a website that is:
Relevant to your blog post
Authoritative and reputable
Adding an external link is the same as putting hyperlinks, depending on which platform you are using to write your content.
10. Opt-in Forms
Utilizing an On-Page SEO strategy allows you to gain more traffic and visitors. How about using this opportunity to ask your visitors to sign up for your email newsletters and updates?
Opt-in forms are consent forms where users can sign up to get updates or something else. However, try and not to overdo asking users to sign up for your newsletters since they might get annoyed and leave your blog.
11. Optimize Image Alt-Tags
Aside from the ability to search websites, news, and maps, the Google search engine also allows you to look for images. That is where alt-tags are useful since, with On-Page SEO, there is a possibility that the image will be visible in search engines. The image above shows you where the alt tag should be correctly entered.
Image alt-tag is a short description of a picture. In terms of On-Page SEO. It helps search engines understand the content of an image. You can edit alt-tags on your content management system or in HTML code.
When deciding on an alt-tag, you should keep these rules in mind:
Avoid going over 125 characters
Describe the picture and be specific
Give valuable details
Put relevant context
Use keywords whenever possible
12. Put Social Media Accounts On Your Page
Nowadays, businesses use social media to promote their products and services. How about applying the same principle in optimizing your blog posts as well? Put an author‘s section with a description about yourself and your social media accounts at the end of your content.
Placing social media links below your content enhances audience engagement, which is beneficial for blog posts and SEO. It also helps increase credibility as the readers would know who the writer of that content is.
13. Invest in a Good SEO Plugin
If you are using open-source CMS such as WordPress, take this opportunity to invest in a good SEO plugin. There is a wide selection to choose from on the internet. However, Yoast SEO and Rankmath are among the best ones.
So why is it essential to invest in a good SEO plugin? This plugin allows you to analyze your content for On-Page SEO purposes. It scans your content from the title to the body texts. Additionally, it gives you a particular SEO score that will determine the content’s probability of visibility on search engines.
Not only that, but SEO plugins also check the body of your content. Thus, you can make sure that your title and meta description meet SEO standards. It also measures readability, passive words, and sentences with over 20 words, which helps create a better content structure.
14. Add Internal Page Links
Internal page links are clickable words that redirect a user to another page but still on your website. This process is essential in On-Page SEO since it gives search engines an idea about your blog. It also helps in gathering traffic for your other posts.
When creating an internal page link, it should be:
Content from your blog
Relevant to the topic
Specific link from your blog (not the homepage or contact page if possible)
Also, make sure you scatter the internal page links throughout your content. Do not put two-page links on the same paragraph if possible. One good place to put internal page links is the first paragraph of your first subheading. This process ensures that the person is interested in the content before asking them to click on any links.
I hope these 14 tips help you with mastering the art of on-page SEO, using the plugins Yoast/Mathrank which are suggested in this post will make a massive difference to your understanding of perfect on-page structure.