Monetizing Your Blog With AdSense
Should I Use AdSense on My Blog? Many bloggers have tried different strategies to make a profit out of their writing passion. The most common way to monetize a blog or any content is through online ads. You can make money by collecting revenue per click of advertisements displayed on your site.
You notice the volume of followers on your site and you ponder if using ads can benefit your site or the opposite. There are countless ad programs available in the market but the most popular is Google AdSense. With more than 38.3 million websites using AdSense, you can’t help but wonder if it also works on your blog site.
In this article, we’ll examine how AdSense works and discuss its possible impact on your blogs.
What Is AdSense?
As of 2020, AdSense has over 2 million publishers as its customers worldwide.
AdSense is a Google-owned free ad program that allows site owners to gain income through displaying ads beside their online content. This advertising program analyzes your content and determines the most suitable ads for your site.
Launched in 2003, AdSense has been used extensively by millions of publishers across the globe.
How AdSense Works
Once AdSense notices your ad space, advertisers will bid on the ad spaces thru a real-time ad auction. The highest bidder gains the right to show its ads on the site. Don’t worry, all ads displayed on your page are relevant to your content and visitors.
Like a landlord waiting for rental fees, all you have to do is wait for the payment. Whenever website visitors click the ads, it’s income for you. The revenue will be on a cost-per-click or cost-per-impression basis, so your responsibility is to attract more visitors for higher chances of clicks.
AdSense does all the billing processes and ensures that you get your payment.
The 5 Types of AdSense Ad Units
To understand the program of AdSense better, you need to know the 5 different types of AdSense ad units. An ad unit refers to one or more Google ads shown when you place one piece of the AdSense ad code.
Displays ads are responsive and automatically fit in any screen size.
In-feed ads are customizable ads that you can position inside your feed without intruding on the whole feed or breaking the user’s reading flow. An example of this would be a list of products.
In-article ads are native ads between your content’s paragraphs. These Google-optimized ads improve user experience as it maximizes spaces on smaller screens like that of mobile devices.
Matched content ads
These ads are recommendations based on your site’s content. More relevant content will offer publishers increased page views, visitor duration, ad impressions, and reader loyalty.
These ads are in a text link format, which shows topics relevant to your content.
An optimal combination of the ad units will make the best out of AdSense.
Based on the Google Display Network, the average CPC (cost per click) is $0.63, which means that each publisher earns $0.43 per click.
How Profitable Is Adsense?
Google bills advertisers for every ad click. Publishers can receive as much as 68% for click amount. Your commission depends on ad competition and the niche’s CPC (commission per click), which ranges from $0.20 to $15. On average, most ads can only generate less than $3 per click.
Certain niches are more profitable than others. In the US for example, the top niches are insurance, online education, marketing and advertising, legal, and the internet.
While these aforementioned niches can generate high returns, they won’t matter in the long run if your site visitors won’t come back. This boils down again to having unique and excellent content so that customers will consistently visit and revisit your site.
Why Adsense and Why Not?
If you’re excited about using AdSense, it’s important to know its capabilities and weaknesses. AdSense is a formidable ad program, but you need to have a balanced knowledge of its whole program. Below are the pros and cons of AdSense.
Benefits of AdSense
As an ad program, AdSense provides you with returns for every visitor that clicks on the ads. If you’re a busy buddy, then this is an extra income for you. All you have to do is craft the quality of your articles so that more visitors come to your website.
Provided that the generated revenue reaches $100, AdSense pays you every month. So how much will you get from the revenue? As the publisher, you usually receive 68% of the revenue, which is already a competitive rate compared to other ad programs.
Your content matters when it comes to SEO and search result rankings. AdSense complements your page by providing it with ads that are relevant to the theme of your site. The ads have different sizes that can make up for lost content space on the pages.
Signing up for AdSense has never been easier. Just establish your Google account (you can use your existing account), then input the URL of the site where you want the ads to be displayed
After the little setup, Google will handle the rest of the process.
Free and Secure
Google AdSense is perfectly free so it means that you won’t pay for it and there’s no financial risk. It’s the other way around – Google pays you! For every click or impression on the ads, you can make money.
We have the common notion that being free means cheap, but in AdSense, this is not the case. Aside from being free, AdSense continues to be a stable and secure ad program.
AdSense gives advertisers a wide range of options on the format of their ads. Whether video ads, images, or HTML ads, they can run it in different sizes. Publishers can also benefit as they can choose the type of ads that yield the highest revenue.
The ads are highly customizable, which makes them easy to complement the design of your site. Users can modify the color, text, borders, and background to suit their needs.
If there are certain ads on your site that you don’t like, can you remove them? Absolutely! In your AdSense account, open the Blocking controls to review individual ads.
With over $147 billion paid to Google by advertisers in 2020, there is a countless number of ad content available that are relevant to your niche. You’ll have more options to choose from to display the most relevant ad.
Google is meticulous on ad quality and has a diagnostic tool called Quality Score which checks your ad’s performance compared to others. AdSense’s ads have been filtered and handpicked by Google, so you can be sure of superb quality.
AdSense doesn’t merely offer you a way to earn money, it also shows you a report on the volume of website visitors and the corresponding ad revenue. As a publisher, you’ll gain access to an online portal to access these reports. Other reports include the following:
Revenue per click
The Cons Of Using AdSense
AdSense is serious about the following rules so you have to comply. One particular rule that they strictly implement is “click fraud”. You must not intentionally click the ads on your site. If AdSense sees it as intentional, it will be grounds for banning.
$100 payment threshold
You might get excited in waiting for your first income. However, you have to be patient as you need to accumulate $100 before you get paid. If there are no issues in your site and you’re compliant with Google’s Program Policies, you’ll get the payment.
Requires effort in web traffic
As mentioned, the ad clicks will depend on the number of visitors. To do this, you’ll have to create unique and catchy content so your SEO rankings will be on top. Another important thing to note is that the traffic must be organic and not social.
Certain visitors get distracted or annoyed with the ads so they stay away from them. If this is the case, you’ll have to look for other alternatives on how to monetize your blog.
Some ads look unprofessional
Though relevant to the content, some ads do not look good to the eye.
Limited language support
Though AdSense supports 44 common languages, it doesn’t support all spoken languages. Below are the only languages that AdSense supports.
For some locations like China and India, AdSense has a policy that the site must at least be 6 months of age to apply for AdSense. Google’s intention for this eligibility requirement is to ensure the ad network’s quality, protecting the interests of both publishers and advertisers.
While this policy is sensible, some may not be patient enough to wait.
Social traffic and traffic exchange programs
Google dislikes traffic from social media sites. Moreover, AdSense doesn’t allow publishers to use free traffic exchange programs. Since AdSense deems these as invalid activities, they can roll back the revenue generated for these ads.
Once you start to use AdSense, you’ll have to be extra careful. Whenever AdSense detects an invalid click traced to your publisher ID, you could be banned from the program for life.
How Do I Get Started with Adsense?
To start using AdSense, you’ll need to create an account where AdSense requires the following:
You need to be at least 18 years of age
You need to have an active Gmail account that is not under AdSense
You need to have a website that complies with the terms of service stipulated by Google
Aside from complying with Google’s program policies, ensure that you have at least 30 pages of unique content. This will establish your capacity to generate traffic to your site. The higher the traffic, the greater the potential of income generation through ads.
Your application can get approved within 1 to 2 days, but it can reach two weeks in a worst-case scenario.
So, Should I Use AdSense?
Now that we’ve thoroughly discussed every detail concerning AdSense, should you consider using AdSense on your blog site? The decision is entirely up to you but considering that you enjoy additional income without paying anything, I’d say it’s worth a try. According to Google, blog sites, together with forum sites and online learning sites, have the potential for revenue generation.
However, if you want a more neat-looking site, then AdSense might not be for you. AdSense ads (like any other ads), do not add extra value to your blogs or site so it’s wrong to use this tool to generate more leads and improve rankings. Nevertheless, if you’re so much concerned as to these concerns, AdSense can still benefit you.
What to Consider When Using Adsense
Once you decide to start using AdSense, here are a few things you need to remember to maximize its potential:
Once the ads are up and running, make sure that you don’t click them. This is a violation of AdSense’s Program policies.
Don’t trick Google using artificial clicks
Regularly search on the updated niches with high profitability
Continue to write unique content with topnotch quality
Before you go live with the ads, do A/B testing of your ads. This gives you a good idea of what ad settings are best for a certain page.
Use multiple types of ad units to increase the likelihood of users clicking on the ads.
Conclusion, Should I Use AdSense on My Blog?
Like any advertising strategy, AdSense is a tool so you need to use it wisely. Thus, if you want to maximize the program, put heavy emphasis on your blog’s quality so that you get consistent traffic.
While some people find ads annoying, it’s acceptable to many. Having said that, apply the ads as strategically as possible.