⛓What Is Meant by Backlinks in SEO? A Digestible Guide


Understanding Backlinks For Blogging & SEO?

What is meant by Backlinks in SEO? Backlinks are important for beginner bloggers. After all, you’re still starting to attract visitors to your site. Backlinks are created when one website links to another.

Also called incoming links or inbound links, they are basically referrals. When website visitors click on them, they’ll be directed towards the other site.

Why Backlinks Are Essential for Blogging

backlinks backlinks

Having backlinks are like voting for your site. They indicate that other sites found valuable content on your platform. They can also mean that you have authority over your chosen niche.Click To Tweet

Search engines like Google and Bing consider such links when ranking webpages in search engine results pages (SERPs). This means that having more inbound links boosts the chance of ranking high.

If a webpage ranks high, it becomes more visible to search engine users or your target audience in particular. In contrast, low-ranking web pages will be placed in succeeding SERPs. As a user yourself, you’re not likely to open those in the latter, right?

Is backlinking Still Important

Earning backlinks in SEO calls for a proactive approach, especially for beginner bloggers. This requires you to go out there, contact site owners, and encourage them to add inbound links from their platforms.

That sounds simple but there are several steps involved. Once you’re done publishing quality content on your site, search for articles that are related to your post. You can use your primary and secondary keywords when looking.

Then, check the backlinks in the said articles. If some of them lead to closed sites or outdated posts, you can inform the site owners via email.

In your message, you have to add the URLs of the faulty links. Then, include a recommendation of your posts.

There’s also a chance that some of them have broken links. These links are best known for showing up as error 404.

Like in the above steps, you can contact the site owners and tell them about the said links. Don’t forget to suggest adding your links.

The site owners may respond by removing the bad links and linking to your site instead. Such updates are known as niche edits.

Those edits aren’t just helpful for you. It also benefits the site owners as they can avoid ranking lower because of the problematic backlinks.

Guest blog Post links are another form of backlinks. As the name suggests, these are posts made by guests, not by the staff, of a site.

If you’re launching a product or service, look for related sites that publish guest posts. Then, read and follow the instructions on how to pitch.

You can include a press release link in the article. On the author bio, you can also add a link to your website.


Some backlinks are more powerful than others

The best type of links:


Screenshot 2021 12 04 16.45.20 Screenshot 2021 12 04 16.45.20
This is a backlink from a Press Release we’ve had written you can see the underlined word “newbloggingmedia” if you click this link it will redirect to our blog this is the meaning of an inbound link or backlink.

More Powerful links below

  • Infographics
  • Niche Edits
  • Guest Posts
  • Tier 2&3 Links
  • Edu & Gov links (Education and Government)
  • Blog Comments  ( same niche or relevant)

laptop laptop

The image above shows the basic meaning of backlinking, its when a blog or website links to your innner page content or your main homepage.

Backlinks don’t have the same weight. Usually, 10 backlinks from authority sites are more useful than 100 backlinks from new blogs.

Authority sites are known to have lots of page views each month. They also come up on the first page of search results. Above all, they’re constantly releasing valuable content in their respective niches.


Healthline and Mayo Clinic are examples of authority sites in the health and wellness niche. For tech-related topics, TechCrunch and The Verge are among the go-to sites.

Inbound links from authority sites lend some credibility to your site. You also get potential leads from the social media links of the said websites.

Aside from the site’s standing, you should also take into account the”anchor text” of a backlink. The text is often underlined. It usually has a different font color as well. The anchor text in the image below is red but in most cases, they are blue.

what is meant by backlinks in seo

As much as possible, the anchor text should feature your keywords. To make this happen, you may suggest it to the site owners. Make sure your content is related to the article to boost your chance of having your keywords included.

As a blogger, keep in mind that while there are backlinks, they’re not the only factors that matter. Get them, but keep on making and posting content that site owners will want to link without having to ask them.


If you have a blog already and are asking how many backlinks do I have? check out this amazing free backlink checker that lets you check how many backlinks you have pointed to your site.


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⛓What Is Meant by Backlinks in SEO? A Digestible Guide