“7 Secrets to Succeed in Blogging”
What Skills Do You Need To Be A Blogger?
If anybody told you that blogs are dying, then they do not know what they are talking about.
According to marketing management and content platform , out of 1.7 billion websites, 500 million are blogs. In the United States alone, there were 31.7 million bloggers in 2020!
Truly, amid the rise of social media icons and vloggers, the blog continues to be an effective platform and medium to tell stories.
While the high number tells us that blogging is here to stay, it also poses a challenge. How do you make yourself stand out among the 500 million—and growing—existing blogs?
No worries! We have the secrets, and we are sharing them with you. Below, we listed seven hats you have to wear to find your place as a successful blogger on the World Wide Web.
How to Succeed in Blogging
#1. Be a researcher.
#2. Be an expert (in your topic).
#3. Be a planner.
#4. Be a digital marketer.
#5. Be a writer.
#6. Be a designer.
#7. Be a brand.
Contrary to popular belief, blogging entails more than just coming up with buckets of ideas and weaving together words for your content.
Before you decide on a blog, you have to learn a lot of things! Whether you are a digital marketer or not, you will have to do your research on your content, target audience, and marketing strategy.
What category would you like to cover on your blog?
Which blogs do you like or blogger do you aspire to be?
Who do you want to talk to?
How can you reach them?
Surely, you have answers to most of those questions. But to solidify your blogging plans, you can conduct benchmarking.
The or APQC describes benchmarking as the “process of measuring the key business practices and metrics and comparing them—with industry peers, against competitors, within business areas, or other companies.”
Now, that might sound technical, but in a nutshell, what you have to do is to look at as many blogs as possible to measure yourself against. If you know what is out there, you will know how you can best position yourself online.
Moreover, once you have started benchmarking, you will realize that you begin to understand your target readers better. This becomes your starting point for another process: audience research.
simplifies the meaning of audience research as “researching your audience or target audience to determine their pain points, preferred keywords, buying behaviors, and more.”
When you create a blog, you write for an audience. Therefore, it makes sense for you to understand what matters to them, how they think, what they search for online, and so on.
Doing your research enables you to get a clearer picture of where your blog is headed, especially once you begin planning and creating your content.
Bloggers succeed because they have an audience. They were able to keep this audience because they have established themselves as experts or opinion leaders in the category, market, or industry of their choice.
That is what you should aim to become: an expert or opinion leader. You want your blog to be seen and your voice to be heard. To do so, you have to know a lot.
People go online because of specific needs: for information, entertainment, and more. If you did your audience research, you would know what topics you should cover in your blog.
Learn about your niche to address the needs of your target audience. A person would like to read your blog because you offer something valuable. What would your offer be?
Be as thorough as possible and cover all possible questions you have. In simple words, geek out. Be an expert.
You have done your research and you know the things that you want to discuss. Now, it is time to plot them in a way that would make sense. Being a planner might seem like a daunting task, but it is not.Do not hesitate to introduce yourself, especially if you are an important part of your blog or business. If you have any interesting backstory or history, share it with your readers.Click To Tweet
are two different things, and you need them both for effective messaging. The former is all about identifying a vision that will guide you in your content development. The latter pertains to the processes and workflow to help you create content.
We can say that content strategy guides your content plan. How exactly does this translate into a tangible document?
One way of planning your content in a way that meets your strategy is to create a template called a content calendar or editorial calendar. This is your to-do list, content monitoring, and objectives list rolled into one.
Digital marketing expert, online influencer, and best-selling author, Neil Patel, shares his formula for an effective . There are online toolsand software for your editorial calendar, but it can also be done manually through Google Sheets or Microsoft Excel.
The idea is to plan your blog content per month: topic, title, target publishing date, specific goals (views, comments, or shares), and target audience. The more detailed it is, the better. Why? Because it will be your guiding file once you draft your content.
You didn’t think you could succeed in blogging without doing enough research about digital marketing, did you?
Being a digital marketer sounds like a big task, and it is! But here’s a secret: If you’ve done all the steps above, you have begun thinking like a digital marketer.
Now, this is where it gets a little more technical: Search Engine Optimization or SEO.
Before you panic, think about your numbers again. What are the odds of your blog being found by a person surfing on the Internet—out of the more than 500 million existing blogs? The future seems bleak, right? Well, not really.
The response to finding your audience—or them finding you—is SEO.
The goal of SEO is for your blog to be on the search engine results page (SERP) such as Google, Yahoo!, Bing, Baidu, or Naver. It’s not just about being visible on the SERPs, though, it’s aspiring to be on the top page!
How does the search engine work, anyway? How do they know which websites to show to the users? There are two items you have to tick off:
Is this website relevant to the user?
Is this website popular among other users?
The relevance and popularity (or in digital marketing, relevancy, and authority respectively) are determined by your content strategy and SEO strategy.
There are many layers to SEO, but one of the most important things is content optimization. The good news is you have done half of the job during your benchmarking, audience research, and editorial calendar.
Now, all you have to do is optimize your content through the use of keywords. These keywords will go into your blog post titles, headers, body, and metadata.
Before we get into that, though, we have to go back to your audience. Are you sure you know how they think? Do you know what they usually type on the search bar? This is important because your SEO and keyword strategy will boil down to this: search intent.
The search intent becomes a search term, and your search term will determine your keywords.
To illustrate, below is the SEO process with emphasis on coming up with keywords.
Keyword Research Process
Search intent (What do my audience want and need?)
Search terms (What are they typing on the search bar?)
Keywords (What are the exact and related search term which encapsulates my posts?)
Content (How can I incorporate the keywords in my blog?)
Here is an example. If you are a digital marketing blog and your target audience are newbie digital marketers, it would mean you have to cover a lot of basics. Your keyword research process would probably look something like this:
Digital Marketing for Newbies
Search intent: To learn about basic to immediate level digital marketing
Search terms: What is digital marketing, digital marketing definition, digital marketing types, what should I know about digital marketing, how to start a digital marketing
Keywords: Digital marketing basics, digital marketing 101, digital marketing definition, online marketing, digital marketing examples, digital marketing types,
Content: Create content from basic to specific, covering digital marketing types
There are more to cover for SEO, and we will mention some of them later on, but that is the basic thing you have to understand. Knowing what your target audience is searching for gives you a higher chance of being on top of SERPs.
You might have seen patterns or trends during your benchmarking and audience research, but if you want to go on a deep dive into the mindset of your target audience, different online tools are available online for research!
For strategic keyword planning, tools such as and are good resources. You’ll be able to see keyword recommendations, top-performing websites, and keyword search volume, among others.
Prepare a set of keywords you want to target per post and include it on your editorial calendar. As to how exactly SEO and keyword translate into your content, it will be covered in the next sections.
Being a blogger entails more than just good grammar and fluency in your language. It requires you to understand your platform. Online writing for a blog, for instance, demands different skills than print or social media.
First off, given the blogging platform, it is ideal to keep the sentences and paragraphs short. You don’t want your audience to be reading huge chunks of text, do you? You can maximize the use of internal and external links instead.
Also, you want good visuals as a breather for the text or as supporting images for your content. We’ll talk more about this later.
For the more technical aspect, connected to SEO, you have to use the keywords in your content, especially in your title, headers, and body. Why? Two reasons: for search engines and your audience.
Using keywords in your posts, from title to body, makes it easier for your audience to know what the post is about and if the information they want is there.
Similarly, it is faster for search engines to assess the relevance of your blog content if the topics are clear. Remember that search engine uses an algorithm for this, so there is no specific formula or solution. A good SEO practice, though, is having enough .
Moreover, as a blogger utilizing an online platform, you should be writing your metadata per post and page.
contains the information about your website that would appear on SERP. It comprises a title (usually in blue), description (underneath the title), and your website URL. These items should contain your keywords for a more cohesive communication of your content. Thankfully, this is accomplished along with your blog post before publishing. All you have to do is scroll down on the section for metadata.
Again, there is a lot to say in terms of writing while incorporating SEO, but the most important thing is to master the platform you are using.
Similar to online writing, designing for a blog also requires different competencies. If there are three tips you have to remember, though, these are:
Design for various devices. Make sure that your images look good whether on desktop, tablet, or mobile device.
Consider the file size. Sure, you want high-resolution images. However, if it loads slowly, it will affect your SEO performance (on the tech side) and possibly, your ranking on SERPs.
Label your images. This is a small detail, but use your keywords on the image name and alternative text to help search engines assess your blog for relevance.
Now, if you are at a loss of where to source your images, you can visit websites such as and —but make sure you do not forget to credit the owner!
Finally, always stay on brand. Bloggers succeed because they are consistent in their communication and content. There should be coherence from the format, the writing style, the design, and even the way you interact with your audience.
In addition, as your blog grows, there will be opportunities for paid posts and cross-posting. These are things you should explore! But whatever you do, never forget your niche and your brand.
When we talk about blogging, there is a lot to consider and learn. Online platforms are consistently evolving, so bloggers should keep up by always being open to new knowledge and skills.
It is an exciting time to explore online content, so do not be afraid to see what’s out there. Who knows, you might just succeed in blogging!