Internal Linking: How It Helps Your Blog
Why are internal links important? you have no idea how those clickable texts matter in the performance of a web page. As a website owner, you want readers to find your pages. If you have exerted more effort to make your content relevant and informative, the next step is to make your pages stronger so Google will work its way to introduce your pages to the readers. For this reason, you need to include an SEO-friendly internal linking structure in your strategy.
What Is an Internal Link?
An internal link is a link on a page that points to another page in the same domain. This link helps users and Google to navigate or go to a new page on your site. Internal links utilize anchor texts so users can click them to navigate the linking page. These anchor texts best describe what the linking page is about.
We can also say that these internal links serve as a bridge so search engines can find your page. When search engines can find your page, they will know the contents of your page. Readers have a higher chance to find your site since search engines can identify what your page is about.
How Google Finds Your Page through Internal Links
Google, for example, uses Googlebot to crawl into pages. You want the Googlebot to discover what is inside the pages and how they relate to each other. One thing you can do is provide relevant internal links on your pages so the Googlebot can explore more of your site’s content.
In one way, a performing page can help other pages increase their value. See, if an internal link gets clicked a lot, Google acknowledges them and finds the content on that page as high-value. When Google recognizes your pages more, your pages and website become stronger.
As you can control where to place the internal links on your website, it’s probably one of the best practices and strategies to help Google find your pages. In addition to that, internal links have more benefits when executed properly.
What Are the Benefits of Internal Links?
Your internal linking helps Google know the purpose of your website. Google can now help you find the right people.Click To Tweet
Easy user navigation
Search engines acknowledge sites that take time and effort to make a user-friendly website. Using anchor texts, internal links help users to navigate your page easily. Users do not have to go to a website’s menu or search engine to browse for the meaning of a subject mentioned in your article. With an anchor text, they only have to click it.
These are the three things that affect your page’s performance when it comes to user experience:
Time on page
With internal links making things easy for users to navigate, users will prefer to read more and explore your site, increasing your page views. With a healthy site internal linking, you help readers explore more of your pages, reducing bounce rate.
Build a strategic structure for your website.
Knowing how to map out your pages helps you establish a stronger foundation for your website.
Why use an internal link?
Users do not have to go to a website’s menu or search engine to browse for a subject mentioned in your article or blog.
In addition to that, you are building an architecture that places your authority in your field. Google appreciates this effort. When you can link the main page to subpages and subpages to its second-level pages strategically, you are building confidence and expertise in this field.
Share link juices all through your pages.
You can link an underperforming page with performing pages, so they link with each other stronger. Through internal linking, strong pages can spread value, credibility, and expertise to underperforming pages.
Prevent low bounce rate.
Internal links help readers stay on your page. When you can provide valuable internal links on your website pages, you are giving readers more reasons to stay on your website. Visitors know that you are an expert in this field, and Google acknowledges this. You are establishing authority.
Your internal linking also helps Google know the purpose of your website. Google can now help you find the right people.
Increase your page’s rank with the right keyword.
Google recognizes the relevance of the keyword used as an anchor text in your internal link.
If you are linking the same page on different posts, be careful not to stuff it with the exact keywords. Instead, use keywords that are seamless and natural to read.
Support your content’s important points
If you want to stress some points in one article, you can use an internal link to support them. It provides additional information for the readers. If you can back your statements in the article by using an internal link, it helps establish your knowledge in that field. It builds trust, and you can leave an impression that your site is publishing expert and credible content.
Link to old and non-performing posts.
Old and non-performing posts can earn more traffic with internal linking. When a valuable page on your website link to your old post, you have more chances to get more page views. Visitors can find value in that content, which can help improve the performance of that page.
Optimize your page to search engines.
With crawlers finding valuable pages on your site, you are strengthening and optimizing your website pages. They have more chances to get discovered. Website crawlers have thousands of pages to look for, and you want them to find your pages the soonest.
How Do You Create an Internal Link?
Creating an internal link on your website is as easy as inserting a hyperlink on MS Word. Wix and WordPress editors do not require you to go to the back end. However, to make internal linking effective, here’s what you can do:
Find a page on your site relevant to your new content for publishing.
This is the page on your website that you will link to a new or existing page.
Find an ideal anchor text that best describes the page you want to link.
Use a keyword that flows naturally in your blog or article that best describes the page the user will navigate next.
Use a hierarchal strategy for a cleaner and stronger structure.
You can map out using the main page, subpage, and even secondary levels to a subpage.
Utilize contextual links.
Wix and WordPress have made inserting links easier by using the link icon in their editors. You’ll only have to select the anchor text. Click the link icon and paste the URL of the linking page. For Wix users, you will have to choose the link type before pasting the URL.
Utilize navigation links and related posts sections.
You have control over the layout of your pages. Although this may require coding knowledge, this is another way to introduce internal links to your readers without obstructing their reading experience.
How Many Internal Links Do You Need?
There are no rules on how many internal links you can link to each other. If there’s any page that can link to any part of the content, link it! As long as the internal link sounds natural, do it!
It’s healthy for your page to introduce more information to your readers using an internal link. Just link!
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